With call conversion reporting, you can understand which keywords and which AD is driving the most phone calls from your website and which are resulting in more valuable calls.
In the instance where you ‘bid’ for ADword space this is even more critical. The higher the bid value the more expensive the campaign. Call conversion reporting will assist in determining the ‘conversion’ of these higher priced campaigns.
Oh ya. You own the numbers after…. unlike the ‘rented’ numbers.
It is pretty neat. Try it out.
About Frontier Networks
Frontier Networks Inc. is headquartered in Toronto, Ontario and provides Broadband Internet or MPLS, Voice lines or Cloud PBX (a replacement to old phone systems), cloud servers and colocation to Canadian Retail and Multi Site customers who demand world-wide coverage from a ‘new’ network. “We like to do traditional things in a non-traditional way”. Frontier has built a network that connects to other networks. Think of them like a large ‘backbone’ of interconnected networks. They connect to every phone company, cable company, wireless and hydro/utelco in Canada and the US through a series of well-connected Points of Presence (POPs). Simply put ‘we don’t suck’.
See more at: http://www.frontiernetworks.ca/blog