We googled our competitors to see what’s up out there.
It is confusing. A few thoughts pop up.
First, why the obsession with largest? What does that mean? Physically largest? Most rotund? Most heavyset, corpulent or possibly obese (you would see this one post merger I guess).
We are nervous about calling us the ‘largest’. There are components that do make us the largest. For example, we have more Points of Presence, more Network to Network Interfaces (or NNI) with more access types and when combined it does make use unique and exclusive. This we know. It is a ‘by default thing’. We don’t just do Canada. We have extensive coverage In the United States that is serviced out of our New York and Seattle Points of Presence (list here).
For example, in central Canada, where we know people tend to be a bit ‘light’ (vague, dismissive) on their coverage details, we made it a point to offer not just standard ADSL, but also VDSL. In many cases, they required a secondary NNI in that province for the differentiated offering of ADSL and VDSL. It is unattractive financially, but with volume it made sense. We made it a point to establish locally in that market a connection point with the Cable Company for their Ethernet over Cable (EoC) and Third Party Internet Access (TPIA) platform. We also made it a point (as we have done in every market) to establish a full access Point of Presence or POP locally. We don’t like the idea of traffic being ‘hair-pinned’ around the country. It is truly less awesome to do that. It offers zero (0) customer benefit and it is just a way for the service provider to be cheap.
You would notice this if you bought services from this “Toronto” centric provider but had a head office in the West. The “hub and spoke” nature of their architecture would mean that they would be travelling Canada (in a way) for every internet transaction, email sent, VoIP call placed etc.
So, in a way, we are largest in category we guess. It is a bit weird really. We don’t like large. How about awesome?
We thought let’s just be “awesome”. Kinda like this. Canada’s only truly awesome provider of Broadband, Voice, Cloud Servers and Physical Colocation. We cater to national retail and single or multi-site enterprise.
Simple statement really.
So, one way to be awesome is to stop walking around and pretending to be bigger than both Bell and Telus. They are big. Real big. At the time of writing this the Market Cap for Bell was around $ 51.77B and Telus was $ 25.24 Billion. In the operating markets that they operate in, we connect to them and acquire their copper or fibre which we connect to our network on a wholesale basis. They are bigger but they do much more. (Much more that does not apply to us or to our typical user of our services). They offer residential phone, residential cable, residential cellular, Satellite TV, phone devices, long distance, expensive and exploitive roaming packages, hardware etc. It is not just exhausting to think about. Imagine being them and taking on the challenge of creating ‘intimacy’ in the customer support process. It is hard when you are ‘that big’.
For us, part of “awesome” is not so much around product but more so around the notion of “intimacy”. Think boutique vs. large old super market.
Frontier is different. We have a very narrow focus. We work with our customers a lot more closely. We cater to national retail and single or multi-site enterprise. We don’t know how to differentiate large from small, and we think that is a good thing. We don’t think small customers want slower services than large ones. We thing small or large and installation appointment on a Thursday at 2:00 pm should be completed on time somewhere between 2:00pm and 4:00pm on that same promised day.
We think regardless of small or large, we should proactively monitor your routers and devices and troubleshoot for you even if you don’t think anything is wrong. We think Saturday afternoon is still a busy weekday (especially in retail).
Small stuff really. Small details are important though.
So next time, or at your next renewal, consider your provider choices. Think first about the ones who brag about being the most tubby, porky or corn-fed, and think instead about experiencing awesome.
About Frontier Networks
Frontier Networks Inc. is headquartered in Toronto, Ontario and provides Broadband Internet or MPLS, Voice lines or Cloud PBX (a replacement to old phone systems), cloud servers , colocation and our new Physical Security offering to Canadian Retail and Multi Site customers who demand world-wide coverage from a ‘new’ network. “We like to do traditional things in a non-traditional way”. Frontier has built a network that connects to other networks. Think of them like a large ‘backbone’ of interconnected networks. They connect to every phone company, cable company, wireless and hydro/utelco in Canada and the US through a series of well-connected Points of Presence (POPs). Simply put ‘we don’t suck’.
See more at: http://www.frontiernetworks.ca/blog