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Broadband for Retailers – High Availability Wide Area Networking – the 100 % Uptime Network does exist!

By June 25, 2012 Broadband

We really wanted to differentiate ourselves from the competition. The best way to do this was to address once and for all that outage, in all of its forms, means loss of profits. This can be in lost revenues, lost productivity, loss of production, loss of convenience, anything really.

We did not want to simply have an option for a High Availability offer, instead, we wanted all of our links to be ‘high available’ out of the gate.


Consider this simple formula:

Availability = ((Time – Outage) / Time) * 100

And then, consider the following and the impact on your business.

SLA Percentage

Period Duration of Outage


One Year 8 hours, 45 minutes, 35 seconds


One Year 17 hours, 31 minutes, 12 seconds


One Year 1 day, 2 hours, 16 minutes, 48 seconds


One Year 1 day, 11 hours, 2 minutes, 24 seconds


One Year 1 day, 19 hours, 48 minutes, 0 seconds


One Year 2 days, 4 hours, 33 minutes, 35 seconds


One Year 2 days, 13 hours, 19 minutes, 12 seconds


One Year 2 days, 22 hours, 4 minutes, 47 seconds


One Year 3 days, 6 hours, 50 minutes, 24 seconds


One Year 3 days, 15 hours, 36 minutes, 0 seconds

If you are a Retailer, or a Quick Service Restaurant, I like to suggest that the actual outage period is something like the following:

99.70% = 1 day, 2 hours, 16 minutes, 48 seconds

Based on a 12 hour day, let’s say 10:00 am to 9:00 pm; consider your busiest days, usually things like Mother’s Day, Christmas Eve, Boxing Day, Valentines Day, Super Bowl Sunday, etc. And think, just to make this more dramatic, consider the aggregate of a 1 day, 2 hour outage to be equally split across all those key retails days, and specially spread around on the busiest times of the day.

And that assumes impact to an individual site, imaging the impact to an entire region or country.

To avoid this scenario, When you order Broadband HA, Link from Frontier, you can rest assured that we will create the fastest and most resilient connections and, subject to availability, will use separate providers, assuring you get the best available ADSL1 / ADSL2+ / Cable service.

Where possible we use network providers independent of the ILEC or Cable Co wire that we use. We then, using our already developed and tested Smart-Connect failover and monitoring technology, will guarantee that your secondary line will automatically takeover should your primary line develop a fault.

Frontier’s Broadband HA uses the same platform as our existing single and bonded ADSL / Cable product, providing continuous network performance exceeding 99.999% Availability. With a 99.9% Money Back SLA as standard with Broadband HA, you are guaranteed the best, most resilient connection possible, at the best possible price.

Frontier also provides third and fourth generation (“3G/4G”) routing products to our business customers who want to leverage the high availability wireless networks for failover, primary access or remote/mobile locations, with the business class features traditionally found only on wireline products.

Albeit at this point this is not a new technology addition to our broadband offering, what is new is the completion of our Canada, USA and UK seamless coverage using best-in-class providers. Under the terms of these agreements, Frontier will provide its High Availability Business Class Router with Frontier’s specific firmware to provide a wireless broadband backup and WAN failover service to Frontier customers. Think of this as a logical second or even third level of redundancy / diversity at each site.

How much is it?

Great question. Judging by our recent run of success with this product it is with reasonable authority that we suggest that it is in-fact less than what you likely pay today for connections to each of your sites.

Did I mention your phones fail over too? So given the choice at your sites, Primary and Secondary Data Access that also services as the voice path, I think there is enough of a business case to cancel all those ‘pesky’ analogue lines that you used for backup and out of band access for the last 10 years.