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#retail sales are up for some yet down for others … how is Frontier helping?

By October 17, 2013 Broadband

Frontier works extensively with retailers nationally.  From there we see things, hear things, and we see differences between these retailers who are competing within the same market.

Most modern day businesses operate according to the same principles: constantly and consistently move faster than the competition, whomever that may be. We need to innovate and we have to be the best.  In a dog-eat-dog market, everyone’s a pitbull.  The interest doesn’t lie in the size or aggressiveness of the dog, but the speed in which it became so big and aggressive.  How does a dog of the same breed become so large at a much higher rate of speed than its predecessor?

What is the difference?

Here’s a story that rang some bells over at Frontier, it hits on topics that have to do with IT, so let us shed a little light on it.

Some stats say it all….

Interestingly, businesses that operated in the retail market had increased sales of up to 17.4% in 2012, compared to an average overall national drop of 0.6%.  This may be explained by the heavy investment in interactive POS, floor level multi-media, and pushed interactive media to the retail floor by such businesses (this is what they eluded to).

Frontier Networks are key advisors to retail. We are specialists and know the ‘plumbing’ required to deliver innovative retail solutions.

Here are some timeless ideas:

  1. Create ‘redundancy’ in POS payment processing:  This means primary and secondary IP connectivity to each store location.  Primary could be Frontier ADSL/VDSL/EoC with the backup being a very inexpensive 3g/4g wireless.  If the primary drops, the secondary kicks in, keeping POS and payment processing preserved.
  2. Increase bandwidth on a per store basis:  New speeds provide for symmetric or asymmetric connections that can achieve up to 50 mbps inexpensively.  This would allow the introduction of ‘media’ rich applications that would typically not be available on the older broadband connections.
  3. Utilize SMS Gateways:  That are available from providers like Frontier to provide innovative ‘sticky’ communications with your customers and prospects.  Frontier can provide many options to get this done like SMS termination and short codes to name a couple.
  4. Old equipment must die:  The old routers cannot scale, and they ever could, this is not news to anybody.  It is surprising to note that some customers with VPN services max out at a miserable 500 kbps of traffic.  You could get a pipe upgrade, but this is simply a Band-Aid, your service will continue to limp along until the infrastructure is updated. Also, a 5  year old router is waiting to die on its own. Just take it out.
  5. Consider the over-lapping field teams that exist:  As a broadband provider, we have a field force that we use for router roll outs.  We also use the same group to accommodate field replacement of failed devices to support our service level objectives.  What else could we do? Site audits?  POS replacements?  Pinpad swap outs?

Paying for these upgrades may seem daunting, but Frontier is offering to hand you a bag of cash.  I’d say its worth the call.